Unrivalled in its location, this full motion large format location provides a dominant presence for brands in the UK’s most expensive street.
Located at the exit of the prestigious Kensington Arcade shopping centre and facing High Street Kensington station, which has annual footfall of 12 million people, this unique landscape screen reaches commuters and upmarket shoppers of the world-famous retail area of Kensington High Street.
High-impact pedestrian DOOH location with long dwell times, The Screen @ High Street Kensington exudes “high end”, reaching the most affluent people in the country and luxury fashion shoppers from the UK and the globe.
Kensington High Street station has an annual footfall of around 12 million people
Kensington High Street shoppers only buy the best know retail brands (153 vs UK average)
Choose premium products and services (152 vs UK average)
Agree “can’t resist expensive products” (161 vs UK average)
Large DOOH advertising on buildings grabs their attention (125 vs UK average)
Heavy OOH advertising consumers (142 vs UK average)
Research a product on their mobile after seeing an OOH ad (138 vs UK average)
3.4x more likely to be Managing Director
5.9x more likely to earn over £100,000/annum
Sources: Route, DfT, CACI