Having created the Digital Out of Home (DOOH) category in 2005, Ocean has pioneered, driven and established DOOH to be the engaging media channel that it is today, accounting for circa 64% of all OOH spend.
Ocean delivers an advertising channel that exceeds the traditional OOH market through merging the inherent branding strengths of OOH and enhancing through location, audience, research, data and unique technology.
Ocean sees digital marketing, in all its forms, as a companion, not a competitor. The most progressive of modern marketers is one that understands the combination of the accuracy and accountability of digital, and the impact, trust & fame building abilities delivered by the overtness of out-of-home, is a winning formula in today’s cluttered advertising market.
Ocean is the pioneer in DOOH advertising technology, leading a new wave of creative solutions through its Ocean Labs and Ocean Studio divisions including proprietary solutions such as DeepScreen® 3D, Vehicle Detection Technology, SimplyFi (Wi-Fi Sponsorship) and Augmented Reality solutions.
Drops in the Ocean: six causes awarded national OOH campaigns Six charities and causes who are championing the fight against climate change in diverse habitats and communities on the frontline… Read more
There’s retail and there’s premium retail. Despite the temptation of Christmas and January sales, footfall across the capital fell by 1.4% in December and 1.7% at the start of the… Read more
When it comes to integrated out of home campaigns, hand painted murals are having a moment. One of the latest is this impressive piece of wall art hosted by Westfield Stratford… Read more