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Översvämningarna i Kambodja
Barnfonden
They bear the least blame for climate change, but suffer the worst.
The Children’s Fund’s report “Climate threat to children 2021” shows perhaps unexpected connections between natural disasters and increased sexual violence, child marriage and child labour. 503 million children live in areas at extreme risk of flooding and 34 million children live on the run. “There is a connection that is as clear as it is frightening,” says Martina Hibell, Secretary General, Children’s Fund.
In order to inform decision-makers and the public in a broader sense, the Children’s Fund has compiled the report “Climate threat to children in 2021” and also created a campaign in which central Stockholm is flooded in various visual digital units.
- Territory Sweden
- Date March 2021
- Category Non-profit
- Environment Multi
- Format Creative Solutions
- Objective Brand Awareness
- Agency Vinter for Barnfonden
- 43% increase in Search for Barnfonden
- 330% increase in visitors to website (compared to same week, previous year)
Similar Ocean Outcomes
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“It is so incomprehensibly difficult to understand the consequence of the center of my hometown being covered by meters of water. It’s a shocking image to see what it would look like if it happened here too. We hope that this will activate more people to act to protect the vulnerable children. That more people will understand the connections.
And of course we hope that more people will become monthly donors via Barnfonden.se so that we get even better resources to build more resilient societies in the affected countries. It is also important that Sweden maintains our level of aid and ensures that the climate-related development work has a clear focus on children,”
