“The winner of this year’s Grand Prix really interrupts your everyday routine where a delayed bus or a spilled coffee may seem like your biggest problem. We are brutally reminded that someone else’s everyday life is filled with “problems” of a completely different nature. The type that infiltrates and infects the lives of the vulnerable, without transparency and opportunity for help from parents and other adults”.

We take our hats off to this advertiser who, with his campaign, succeeds in the trick of creating ripples on the water far beyond his budget, where the conversation about cyberbullying was not long in coming. The results speak for themselves, where the adults’ knowledge of cyberbullying increased significantly and gave them important insights into the everyday lives of too many children”.