Ocean Outcomes
Brazilian Bum Bum
Sol De Janeiro
SolDeJaneiro_PNG (1)

Sol De Janeiro product Brazilian Bum Bum is vastly popular among women in Sweden. The brand however offers a wide range of products in the beauty segment. We want a solution that provides new depth to our brand and invites the target audience to discover more of our high quality products.

the campaign

Murals with their art inspired expression would be the starting point for the campaign. Adding projection mapping to the mural provided motion, additional depth and emotional stimuli.

Outcome

Alice Stenlöf’s YT Channel

  • Subscribers: 183 000

  • Video views: 122 265

  • Likes: 1391   

  • Comments: 51       

Instagram

  • Published Instagram Stories: 243

  • Published Instagram Posts: 15

  • Published Youtube: 1

  • Total published media posts: 259

Estimated Total Exposure: 4 645 311

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“Our brief to Ocean Outdoor & Ocean Labs was to develop a concept which would further position our brand in a competitive market and drive preference of our key products in the target audience. The integrated solution that was developed where Out Of Home, experiential, our brand ambassador, content and social media presented multiple touch points with brand and product and delivered astonishing results”

Carl Rustner, CMO, ICE Beauty Group

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