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L’Oréal x HALO
L'Oréal
With 67% ad re-call and 40% Call to Action, this brand awareness campaign set the bar for what The HALO @Westfield Mall of Scandinavia has to offer brands and clients.
This campaign was the premiere campaign to be seen on HALO, a LED installation featuring 3 free hanging cubes as well as 2 circular screens, Halos, surrounding the cubes.
Leading up to Christmas, L’Oréal wanted to showcase some of their leading brands in a new and experimental way. Closeness to stores was an essential part and the newly installed HALO with its opportunity for experiential solutions was therefore the optimal choice.
The campaign showcased four of Loréals brands: Valentino, Lancômel, Yves Saint Laurent and Giorgio Armani.
The campaign also utilized the DOOH network in and around Westfield Mall of Scandinavia
- Territory Sweden
- Date December 2023
- Category Beauty, Cosmetics/Personal Care
- Environment Multi
- Format Activation, Creative Solutions
- Objective Brand Awareness, Consumer Experience, Drive positive results in store, Increase Engagement, Observation Tracking
- Agency Wavemaker
- 67% ad re-call inside the mall
- 30% of mall visitors stopped and interacted with the event/ campaign
- Approx. 40% Call to Action (visitors showing an interested to purchase)
- Over 50% showed an positive perception of the brand
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Related locations
The Halo @ Westfield Mall of Scandinavia 
The Halo @ Westfield Mall of Scandinavia
Solna • Digital
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