Gold Prize

Nordea 
“Your identity is priceless”

By Nordea Group Creative

What if you were walking down the street and in the most anonymous of the environments you see everyone around you wearing masks with your own face. Through AR technology we transform the DOOH into a reminder of how important it is to keep our identity safe from fraudsters. 

Silver Prize

Tre Sverige
“Fota familjeabonnemanget”

By Tre Creative Agency

The concept is simple: families are encouraged to take a family photo and submit it to discover what special deal or promotion they can unlock with Tre. This playful and personalized experience will create a stronger emotional connection with the brand, increase customer engagement, and boost conversions.

Gold Prize

Naturskyddsföreningen 
“Bryt mönstret”

By Stendalhs

To promote eco-friendly transportation, Naturskyddsföreningen celebrates individuals who actively break the harmful pattern of car dependency. A motion sensor detects when someone walks or bikes between two screens. As they pass, the exhaust fumes on one screen vanish, allowing nature to flourish and bloom on the other.

Gold Prize

Astrid Lindgrens Värld 
“Astrid Lindgrens interaktiva sagoquiz”

By Likehouse kommunikation och media AB

The digital and interactive event space features a large grid pattern on the floor, showcasing all of Astrid Lindgren’s beloved characters in their designated squares. Above the pathways, various popular and iconic quotes from these characters are displayed, such as, “I am a child, and this is my home. Therefore, it’s a children’s home.”

Participants can respond or guess by standing on the correct character square, which triggers reactions across the other digital surfaces. For instance, the character will appear on halo cubes, and the surrounding screens will light up in vibrant colors. If the answer is correct and lights up green, players advance to the next question.

Gold Prize

Skandia, Ideér för livet 
“Fjortio2fjortis”

By Giancarlo Saldarriaga, Berghs School of Communication

This digital ad campaign uses generative AI and motion capture to take participants back to their teenage selves, reminding them of the challenges of adolescence. Viewers receive impactful quotes from teens and alarming statistics about rising mental illness among adolescents in Sweden, including loneliness and anxiety. By confronting these uncomfortable topics, the campaign encourages families to seek much-needed resources. Participants are provided with a QR code linking to a shareable video and access to support programs sponsored by Idéer för Livet, showcasing Skandia’s commitment to community and mental health.