August 3rd, 2023
Ocean Outdoor Netherlands unveils ‘The Skywall’ at Westfield Mall of the Netherlands amidst record visitor numbers
Ocean Outdoor Netherlands is proud to announce the launch of its latest screen, The Skywall, at Westfield Mall of the Netherlands. Given the mall’s growing popularity, visitor numbers have soared to new heights this summer.
Westfield Mall of the Netherlands has been a crowd favourite since it opened and has quickly established itself as a leading destination for shopping, entertainment and dining experiences. In recent months, we have seen record visitor numbers, which is testament to the mall’s appeal and success. In July alone, there were more than 1.5 million visitors.
This makes The Skywall the perfect platform for advertisers to showcase their brands in spectacular fashion. Complementing Westfield’s existing portfolio of screens – such as The Unlimited, 26 Totems, The Carousel and The Entrance – The Skywall offers advertisers a unique opportunity to display their adverts to a huge audience. The 28m² screen is situated in a strategic location, amongst the various supermarkets, chemists and electronics shops, where it is visible to countless visitors who pass through the mall every day.
The Skywall is equipped with the latest innovative digital out-of-home (DOOH) technologies. These advanced technologies, such as DeepScreen and Augmented Reality, make it possible to make the adverts even more relevant, impactful and interactive. This also fosters engagement and involvement amongst shoppers. Furthermore, it offers opportunities for activations in the vicinity of the screen. Thanks to Ocean Labs and Ocean Studio, advertisers and brands can add creativity and relevance, bringing adverts to life in an unprecedented way.
