Reaching shoppers at the very moment they’re open to inspiration and making purchases?

With the Ocean Premium Shopping Network, you’ll be visible in leading shopping centres throughout the Netherlands. Here are four facts that show what the network has to offer advertisers.

Nationwide coverage with 316 digital screens

The network comprises 316 digital screens, including 264 Digital Totems and 52 Full Motion Screens. From Westfield Mall of the Netherlands and De Koperwiek in Capelle aan den IJssel to Stadshart Amstelveen: the network offers extensive nationwide coverage at busy shopping destinations.

Visible at the point of purchase

In a shopping centre, consumers are very close to making a purchase. Campaigns therefore reach shoppers not only in a relevant location, but also at a time when they are actually in a position to take action.

Proven reach amongst valuable target audiences

Since the start of this year, we have been continuously analysing the effectiveness of our Shopping network. This analysis shows that the network is performing above average amongst various commercially interesting target groups:

1. Consumers in affluence class AB1: target groups with high purchasing power who have the budget for your brand;
2. household decision-makers: the people who decide what goes into the home;
3. light TV viewers: consumers who are becoming increasingly difficult to reach via traditional television;
4. young adults: an active target group who are often out and about and visit shopping centres more frequently than average.

From nationwide coverage to local, bespoke solutions

Advertisers can utilise the entire network, but can also choose to target specific shopping centres. This ensures that a campaign always aligns with the desired target audience, region and communication objective.

Curious about the possibilities at, for example, De Klanderij in Enschede or Stadshart Zoetermeer? Take a look here at the magazine we’ve put together specifically for this location, or get in touch with one of our account managers.