Between Coolsingel and Schouwburgplein lies Rotterdam's most famous shopping street.

The first car-free shopping boulevard in Europe and still a fantastic place to shop. Over half a million shoppers stroll past the large shop windows every week, and with our strategically placed digital screen, you can reach everyone from a distance.

Above the entrance of River Island, perfectly situated on the main walking route, you’re guaranteed to capture attention with a 12m² digital screen. Shoppers on their way from Binnenwegplein to Koopgoot, or vice versa, cannot help but see your message. If you need to reach a large and diverse buying audience in one go, the Rotterdam Lijnbaan is the place to be.