All you need is an idea
Do you want to bring your idea to life through the most social of communication channels?
Then the Digital Creative Competition is the place for you. Since Ocean Outdoor was founded, this competition has been putting the creative sector in the spotlight, inspiring it and encouraging brands to prioritise Digital Out of Home. Previous winners have gained worldwide recognition as a result.
Registration for 2026 is now open!
To take part or for further information, please email dccamsterdam@oceanoutdoor.nl
Deadline for registration
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28 august 2026
Create your concept
The Digital Creative Competition is the place to express your creativity. Develop a concept centred on Digital Out of Home that makes the most of the many technological possibilities available. Push the boundaries of tradition with your vision for a unique campaign.
Identify your locations
Design your own concept for one of Ocean’s cities or locations.
Pro tip
Try to think in terms of a network for your idea – consider how the concept could be rolled out across multiple locations, or even become a destination in its own right. Let your creativity shine through so that your campaign ultimately becomes shareable, ensuring it lives on – and reaches beyond our screens – alongside the very best in DOOH.
Submit your entry
Bring your concept to life for the judges by submitting relevant visual material. We accept everything,
from a sketch to a fully animated video – be creative and go into detail.
Entries close on 28 August 2026 at 12 noon. The guidelines for the submission follow Ocean’s general creative guidelines.
Would you like to visualise your concept on our screen in advance?
Bring your idea to life with technology from Ocean Labs and Ocean Studio.
Ocean Play turns our screens into live gaming environments, inviting audiences to engage through movement, touch, or mobile.
With our DeepScreen™ and DeepScreen™ Alive, you can create stunning depth effects without needing 3D glasses.
Ocean React brings campaigns to life with real-time relevance, responding to environmental and contextual cues.
Use the latest generative Ocean AI to captivate your audience with experiences that go beyond traditional interaction.
Ocean Brand Experiences turns Spaces into Places designed to captivate and immerse audiences, and to engage with them in a meaningful way.
Ocean Mobile Augmented Reality bridges the gap between the physical and digital worlds – and transforms locations into brand experiences, without the need for an app.
Ocean Mixed Reality combines the scale of DOOH with mobile AR, transforming screens into interactive platforms where the audience shapes the experience themselves.
Ocean Live is our video streaming platform, which we use to deliver real-time content to an engaged audience via our network of premium screens.
DCC 2026
Prizes
Gold prizes
- Commercial category
€500,000 media space at selected location(s)** - Non-Profit category
€500,000 media space at selected location(s)**
Silver prizes
- Commercial category
€250,000 media space at selected location(s)** - Non-Profit category
€250,000 media space at selected location(s)***
Bronze prizes
- Commercial category
€100,000 media space at selected location(s)** - Non-Profit Non-Profit category
€100,000 media space at selected location(s)***
The DCC 2026 jury!
Download
During the Digital Creative Competition 2026, an independent jury of ten professionals will consider these questions. The jury brings together expertise from the worlds of creativity, media, innovation, property and advertising.
With one shared goal: to identify the most surprising, innovative and impactful ideas for Digital Out of Home.
Two jury chairs, two perspectives
The jury is led by two jury chairs.
From a creative perspective, this is Maira Evers of Gardeners. She forms a duo with Rick Vriesema of Talon Media, who brings his expertise from the media world.
Together, they guide the jury in assessing and discussing the entries in the Commercial and Non-Profit categories.
Ten judges, five disciplines
A strong idea cannot be assessed from a single perspective. That is why Maira and Rick are supported by eight judges with different backgrounds and areas of expertise.
Anne Stokvis from N=5 contributes her creative expertise. Yasmine Abdelkaui from WPP and Susanne van Nierop from Adformatie represent the media world.
Innovation and technology also play an important role. This perspective is provided by Wesley ter Haar from Monks and Auke van Rossum from Trojan Monkeys.
Rik Janssen from Wereldhave brings a perspective from the property sector and the physical environments in which Digital Out of Home reaches millions of people every day.
Finally, Eva Vermeulen from HEMA and Milou van Mastrigt from The Magnum Ice Cream Company represent the advertiser’s perspective.
