Digital creative competition

Your imagination. Our capabilities. No limits

Where will your creativity take us next?
The screen is your starting point.

All you need is an Idea. 

The Ocean Digital Creative Competition is the brief you’ve been waiting for.

We want you to think outside the screen. Push the limits of our technologies. Bring people together with interactivity and shareability. Enter an idea that can turn a physical screen into a digital phenomenon.

So far, we’ve unearthed six Cannes Lions winners and celebrated the ingenuity of countless more creatives, brands and charities across the UK and Europe.

Ready to join them?

There is a total of two categories for you to compete in.
Commercial and Non-profit.

ENTER HERE

Our past winners have gone on to win big across the world.

Microloan Foundation, “Pennies for Life”

Cannes Lion Gold (Mobile) Award, 2012

Women’s Aid,“Look at Me”

Cannes Lion Gold (Outdoor)and Silver (Cyber) Awards, 2015

Born Free,“#TankFree”

Cannes Lion Silver (Outdoor) Awards, 2018

The Big Issue,“I’m here”

Cannes Lion Bronze (Outdoor) Awards, 2022

Digital Creative Competition 2024

The Digital Creative Competition (DCC) is now open, and you are welcome to submit your entries. Last year’s DCC was a great success, with over 350 entries in the Nordics.

The Award show will take place on October 9th, and the deadline for entry is September 6th at 11:59 p.m.

So turn on your creative mind and unlock your creativity because all you need is an idea!

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What are you competing for?

Apart from being awarded the winner of this years edition of DCC, live at an event in Copenhagen, you are also competing for a grand total of 2 250 000 DKK, split between two categories. To be used within Oceans Digital Out of Home Network*.

The categories are Commercial and Non-profit and prize sums are divided as follow:

Commercial
Gold – 1st Prize: 1 000 000 DKK
Silver – 2nd Prize: 500 000 DKK
Bronze – 3rd Prize: 250 000 DKK

Non-profit
Gold – 1st Prize: 5 00 000 DKK

The GOLD winner in the Commercial category, will automatically be shortlisted for The DCC Grand Prix Award, where the winners from each Ocean country, will compete for the opportunity to become the DCC Grand Prix winner. More info to come.

*Terms and conditions apply.

Terms & Conditions Summary

  • The idea must be new and non-existing.
  • The idea may not yet be running on another media platform.
  • There must be approval from the brand / customer to participate.
  • We are open to all creative ideas, expressions and messages.
  • Is the message effectively conveyed on the DOOH screens?
  • Are DOOH’s unique features well used?
  • Is the idea relevant to the brand / business goals?
  • The ideas must follow the rules of the Danish advertising code.
  • Our usual spot lengths are 5 and 10 seconds, but it is also possible to dominate the entire 60 second loop. Note that the total media value to be used is based on a frequency of around 1/10 SoV.
  • Full motion content is possible.

Full Terms & Conditions.

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How to enter

A competition where everyone with a client can compete with innovative ideas/ concepts for the screens within Digital Out of Home. In 2010, Ocean Outdoor UK organized the first Digital Creative Competition to encourage and accelerate new opportunities in screen advertising.

Fourteen editions later, the technology has transformed outdoor advertising from static to subtle motion, full motion, interactive, streaming, augmented reality and 3D simulations. Ocean continuously invests in new innovative opportunities and products like ARDOOH, AI Photo Booth and DeepScreen ALIVE® to enable brands to have better contact with their target groups. With the right support technology and insights, the possibilities for brands, agencies and the general public are endless.

Step 1. Unlock your creativity

Develop your concept based on the brief above. Keep it relevant to the brand, purpose and medium. Make sure you have permission when submitting ideas from your client/ brand.

In addition to your pictures, we also want a short explanation of your idea. Based on the below format:

  • Describe your idea
  • Describe the clients challenge
  • Describe your solution
  • Describe any special requirements to achieve about solution
  • Describe expected effect and outcome

Bare in mind that we want to read how you see your idea live, on which arena, how it fits with the brand, who you want to reach with it, etc.

Step 2. Visualise your idea

To keep the participation process as simple as possible, we ask you to make a number (max. 5) visualizations of your concept. We have a good dose of templates and other assets for you that you can use for visualization. The clearer the better but remember that we do not need “final artwork” yet.

To make it even easier, you can also draw your idea on paper or sticky notes. Take pictures of it and send it in.

Step 3. Submit your idea

Submit your idea using our Entry form.

When we have received your work in good order, you will receive a confirmation via e-mail and you will participate in the competition.

Make sure you have read the 
 
By submitting your work, you accept the terms.

Prizes & Categories

Entries will be judged by the jury in the two categories; commercial and non-profit.

In commercial, the first and second win an amount in media gross value. And in the non-profit there will be only one winner and prize. A sum that is fully usable on any of the digital screens within Ocean Outdoor Denmark’s network packages, including DeepScreen™ *

Commercial
GOLD – 1st Prize: 1 000 000 DKK
SILVER – 2nd Prize: 500 000 DKK
BRONZE – 3rd Prize: 250 000 DKK

Non-profit
GOLD – 1st Prize: 500 000 DKK

*The cost of the DeepScreen™ license will be deducted from the total value.

Terms and conditions apply

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Creative Brief

We are looking for creative concepts that take full advantage of the opportunities and push the boundaries within Digital Out of Home. Are you this agency or have you perhaps been going around with the perfect campaign idea for several years, not having a platform to show it on? See the steps above on how to participate.

We are open to all ideas and want to ensure that participation is easy and accessible to all. Advertising, design, content or media agency, advertiser, digital hero or all-round genius, all is welcome.

Whether your idea has been developed in / on a post-it note, After Effects or Photoshop, it does not matter. Everything is allowed as long as the idea is ready and it meets a number of selection criterias. For example, the idea must be original, and it must not yet have run on another media platform. In addition, all ideas must follow the rules of the Danish Advertising Code.

 

Be inspired by DOOH

The evolution of the medium facilitates use of both full motion imagery and integrated technology, to deliver emotionally engaging campaigns.

It has also taken a fundamental leap forward in its fame, its power and its potential for brands. From being an effective OOH communication platform providing huge success for brands, it is now a platform that delivers this as well as extensive amplification across social media, meaning the point of influence for brand messaging is not just people in front of the screen, but extends to global eyeballs.

More information

If you have any questions or need more information, please contact us and we will be happy to help you!

It is possible to plan a brainstorm or a meeting to explore the possibilities together with our team members.

Reach out at: [email protected] 

All you need is an idea!

Ocean Networks

The location is available as part of a network, please see below for details.

Please contact us on [email protected] to find out more.