All you need is an idea

Digital Creative Competition 2026

 

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All you need is an idea  

For the chance to bring your idea to life on the most socially amplified communication channel, look no further than our Digital Creative Competition.

Unlike traditional award shows that celebrate work already created, Digital Creative Competition is about the birth of new ideas. It is an idea-based competition designed to inspire and celebrate new, creative concepts.

Anyone with a client or brand can participate by submitting innovative ideas for Digital Out of Home screens. The winners will have their ideas brought to life in collaboration with Ocean’s in-house creative and innovation team, Ocean Labs. 

Enter an idea that can turn a physical screen into a digital phenomenon. So turn on your creative mind, unlock your creativity, because all you need is an idea.

Studentbrief – Coming Soon

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Deadline

Friday 4th of September 2026 

000 Days
00 Hours
00 Minutes
00 Seconds

Step 1

Create your concept

Unlock your creativity and develop an idea for your brand that best uses the Digital Out of Home medium.

Describe your idea: Bare in mind that we want to read how you see your idea live, on which screen or network, how it fits with the brand, who you want to reach with it, etc.

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Step 2

Visualise your idea

To keep the participation process as simple as possible, we ask you to make visualizations of your concept. The clearer the better, but remember that we do not need “final artwork” yet. 

To make it even easier, you can also draw your idea on paper or sticky notes. Take pictures of it and send it in. All you need is an idea!

Step 3

Submit your entry

Submit your idea using our entry form below.

When we have received your work in good order, you will receive a confirmation via e-mail and you will participate in the competition.

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Prizes

You are competing for a grand total of  5 000 000 SEK to be used to bring your idea to life within Oceans Digital Out of Home Network*.

 

Gold prize

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  • Commercial category
    2.000.000 SEK media space on chosen location(s)**
  • Non-Profit category
    2.000.000 SEK media space on chosen location(s)**
  • HALO category

    100% SoV for a week including the event area below the HALO**

  • Student category
    1.000.000 SEK media space on chosen location(s)**

 

Grand Prix Award

7 countries,
7 competitions,
1 Grand Prix

The Gold prize winners from all competitions will also have the chance to appear on the best screens across Northern Europe and the global icon, Piccadilly Lights*. The Grand Prix will be judged later this year. 

**Terms and conditions apply.

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Bring your idea to life with Ocean Labs and Ocean Studio technology

Use anamorphic 3D and DeepScreen® to create depth and scale, no glasses needed.

Bring data to life with Real-Time relevance by responding dynamically to data, environmental and contextual cues.

Turn our screens into live Gaming experiences that invite audiences to engage through movement, touch or mobile.

Use React technology to detect specific movements or objects, triggering and delivering targeted messages in real time.

Put your brand in the driver’s seat with Vehicle React, sending direct messages to drivers.

Leverage Ocean Flex for a special build DOOH, fully customisable to create a campaign-specific canvas that brings your ideas to life.

Brand Experiences turns Spaces into Places, designed to engage, immerse and connect with audiences meaningfully.

Fuse DOOH with Mixed Reality, turning screens into interactive stages where audiences become part of your universe.

Use Brand Ownership to gain full visibility of screens, enabling you to create a fully controlled, creative stage to showcase your message.

Past winners 

Check out these past winners who have turned their ideas into reality on our digital screens.

Ready to join them?
All you need is an idea.

Past winners have gone on to win big across the world

With six Cannes Lion Awards being earned by winners of the Digital Creative Competition, it’s a proven springboard to international award fame.   

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DLKW Lowe and The Microloan Foundation

Cannes Lion Gold Award

Women’s Aid and WCRS

Gold Lion in Outdoor and a Silver Lion in the Cyber category

WCRS and The Born Free Foundation

Silver Lion in the Outdoor category

Anomaly and Ancestry®

Silver Lion in Outdoor category

Big Issue “I’m here”

Bronze Award Cannes Lions

More information

If you have any questions or need more information, please contact us and we will be happy to help you!

You can plan a brainstorm or a meeting to explore the possibilities together with our team members.

Reach out at: dccnordics@oceanoutdoor.se 

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Charlotte Granfelt
Marketing Communication Specialist
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Kristina Riley
Tech & Innovation Manager
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Sigge Göransson
Creative Project Manager
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Staffan Eliasson
Head of Creative and Innovation
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Richard Stiller
Head of Labs
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Oceans Nätverk

The location is available as part of a network, please see below for details.

Please contact us on swe@oceanoutdoor.se to find out more.