‘The Billboard Run’ transforms the Ocean Outdoor city screens into dynamic checkpoints for a unique urban race experience. The campaign aimed to inspire and challenge runners to explore new routes and push their limits.

the campaign

Participants could connect their smartphones to one of four starting billboards located strategically in the Vasastan, Solna, Södermalm, and Östermalm districts. Real-time updates via the connected app tracked each runner’s progress, with results displayed at the finish line billboard in the T-Centralen metro station.

This original DCC idea is a perfect example of Integrated Out Home, connecting DOOH, mobile and digital and giving the participants a rewarding physical experience delivered by adidas.