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Halo

Matter of Malls

Brand Central Station

Ocean Labs
Skräddarsydda uttag för att transformera dina kampanjer och skapa engagerande upplevelser.

Ocean AI

Använd Generativ AI för att skapa engagerande upplevelser

Ocean DeepScreen

En ny dimension av DOOH

Ocean DeepScreen Alive

Kombinerar realtidsinteraktivitet med 3D – och öppnar upp en ny värld av kreativa möjligheter

Ocean Projections

Använd projicering och för att lysa upp din kampanj

Ocean Brand Experience

Engagera och bjud in publiken

Ocean Live
Gå live med realtidsstreaming

Ocean Mixed Reality

Blanda verkliga och virtuella element och låt dem bli ett i Mixed Reality

Ocean Mobile Augmented Reality

Låt publikens mobiler samspela med D/OOH i Augmented Reality

Ocean Murals

Skapa handmålade konstverk på ikoniska platser

Ocean Play

Den ultimata gamification plattformen

Ocean Presents (fanzone)

Sätt ditt varumärke i rampljuset

Ocean React (live data and feeds)

Öka relevansen i den kampanj med datapunkter

Ocean Special Builds

Våra skräddarsydda Special Builds skapar uppmärksamhet

Ocean Takeover

Ta ägarskap av våra premiummiljöer

Integrated Out of Home:
Mall takeover

KAMPANJEN

Med hjälp av Ocean Labs skapade vi en unik integrerad Out of Home-kampanj för skönhetsmärket Sol De Janeiro. Kampanjen, som också inkluderade ett urval av våra ICONS, omdekorerade Skandinaviens största shoppingcenter och skapade en oemotståndlig reklamupplevelse med en Halo-höjdpunkt.

Territory Sweden
Agency ICE Beauty
Date November 2024
Category Beauty, Fragrances
Format Activation, Experiential, Large Format DOOH
Objective Brand Awareness, Impact

Som en del av Sol De Janeiro-kampanjen på Mall of Scandinavia, beställde Ocean Outdoor Nordics en oberoende forskningsfirma för att genomföra en kvalitativ studie om DOOH-kampanjens effektivitet och påverkan.

Mekanism
Personliga intervjuer under två dagar på Mall of Scandinavia, totalt 156 personer intervjuades.

Åldersgrupper
15-29 58%
30-44 27%
45-59 10%
60+ 4%

sol-de-janiro-column-1

sol-de-janeiro-column-2

sol-de-janeiro-column-3

50% av respondenterna spenderade mer än en timme på plats
26% av respondenterna spenderade två eller fler timmar på plats
Resa till och från destinationen
- 45% med bil
- 45% kollektivtrafik
- 10% gång

Outcome

83% såg “Halo” DOOH reklam installationen
82% fick ett positivt intryck av varumärket
65% beskrev “Halo” som en utstickande reklam-format
76% uppgav at take over-kampanjen gjorde störst intryck
20% använde mobilen för att söka efter varumärket till följd av reklamen
20% sökte upp varumärket i köpcentrumet till följd av reklamen

Similar Ocean Outcomes

lyko - stockholm centralstation

LYKO

LYKO Brand Central Station

June 10, 2025

intersport

Intersport

May 30, 2025

The location is available as part of a network, please see below for details.

Please contact us on swe@oceanoutdoor.se to find out more.

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