Spaghetteria Pastabar won second prize at the 2021 Digital Creative Competition. The “Let’s get close again” campagin aimed to bring people back together in a light-hearted way after a period of distance.

The audience was invited to re-enact the well-known scene from Lady and the Tramp within an activation zone in front of the Ocean Outdoor screens. At the various activation zones, an activation team of influencers was on hand to invite people to take a seat in the created restaurant setting. Whilst sitting in the restaurant setting, a picture was taken in the famous Lady and the Tramp style, including pasta. The picture taken was shown live on the screen at the activation zone. Using several phones, a mock up and the right hashtags, the campaign was also immediately forwarded to a dedicated Instagram channel.

Juror Carolien van ‘t Hek

‘Sometimes a case comes along that at once captures, feels, but also understands the audience and then it is often a good case, and in this case it is.’