The advertising mast is completely digital and is located near the Van Brienenoordbrug. The mast has three digital billboards: one facing The Hague, one facing Breda and one facing the centre. The Van Brienenoordbrug is the busiest bridge in the Netherlands and is an important link in the road network of South Holland. The A16 runs from the Terbregseplein junction in Rotterdam via Dordrecht and Breda facing Antwerp and is 58 km long.

 

The service area of ​​the advertising mast — based on TomTom data — extends from Zeeland, Breda and Tilburg via Rotterdam to The Hague and the Haarlemmermeer.