This unique advertising mast along the A2 is not to be missed! The original ‘dike house’ has been transformed into a real ‘Lifeguard Tower’, as we know it from the Baywatch series. You will find the Lifeguard Tower on the A2 near Nieuwegein. The advertising mast has one digital side facing Utrecht/Amsterdam and one conventional side facing Den Bosch.

 

The A2 is 212 km long and runs from the Nieuwe Utrechtsebrug near Amsterdam via Utrecht, ‘s-Hertogenbosch and Eindhoven to Maastricht. The A2 is also in the top 10 of evening traffic jams. The service area of ​​this advertising mast – based on TomTom data – extends from The Hague, Leiden and Amsterdam to Breda, Tilburg and Eindhoven.