The advertising mast is both digital and classic and is located along the A4 near

The Hague. With over 500,000 inhabitants, The Hague is the third largest city in the Netherlands. This mast has a digital billboard facing Rotterdam and a classic billboard facing The Hague. The A4 runs from junction De Nieuwe Meer near Amsterdam to Rotterdam via The Hague and Delft and from Dinteloord to Belgium. The A4 has a length of 130 km and is also in the top 10 of evening traffic jams.