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With the right supporting techniques and insights, the possibilities for brands, agencies and audiences are endless.
A competition in which anyone with a client can develop innovative concepts for the Ocean Digital Out Of Home screens. In 2010, Ocean Outdoor UK organised the first Digital Creative Competition to encourage and accelerate new opportunities in screen advertising. Many editions on, technology has transformed outdoor advertising from static to subtle motion, full motion, interactive, live streaming, augmented reality and 3D simulations. Ocean continuously invests in new innovative opportunities to enable brands to better engage with their target audiences. With the right supporting techniques and insights, the possibilities for brands, agencies and audiences are endless.
Each year, the jury consists of a team of specialists working within various disciplines. All are esteemed colleagues representing the entire spectrum; creative, digital, innovation and media. All entries that meet the selection criteria will be submitted and the finalists will be announced after the second round of judging.
- Profit: companies that do not have an ANBI status and work for profit
- Non-Profit: Foundations & companies with an ANBI status
Questioning where your company fits? Email dccamsterdam@oceanoutdoor.nl
Prizes
Gold prizes
- Commercial category
€500,000 media space on chosen location(s)** - Non-Profit category
€500,000 media space on chosen location(s)**
Silver prizes
- Commercial category
€250,000 media space on chosen location(s)** - Non-Profit category
€250,000 media space on chosen location(s)**
Bronze prizes
- Commercial category
€100,000 media space on chosen location(s)** - Non-Profit category
€100,000 media space on chosen location(s)**
The Grand Prix
7 countries,
7 competitions,
1 Grand Prix
The Gold prize winners from all competitions will also have the chance to appear on the best screens across Northern Europe and the global icon, Piccadilly Lights*. The Grand Prix will be judged later this year.
**Terms and conditions apply.
Winners 2024 Commercial category:
Qmusic
“Silent Street Stage”
By Total Design
Ocean’s digital screens transform into the Netherlands’ newest concert venues. The concert is visible on Ocean’s screen and the performance can be listened to by everyone with earphones via the QMusic app.
Etos
“Grab your package”
By NOISE Amsterdam
Ocean’s digital out-of-home screens will be transformed into grabbing machines just before the holidays! The screens will be filled with various Etos presents. Passers-by can scan a QR code and then remotely control the grabbing machine with their phone.
Mr. Jealousy
“Mr. Jealousy”
By Higuita
Adding colour to the streetscape, but just a little differently. Mr Jealousy wants to sponsor the transitions of existing ads on the screens of Ocean Outdoor. By allowing a Mr Jealousy blind to open and close before and after an ad, they add colour to the street scene.
Winners 2024 Non-profit category:
Nationale Opera & Ballet
“The city as a dancefloor”
By Higuita
The piece ‘in C’ is performed not only by the dancers, but also by the residents or visitors of Amsterdam. When a passer-by stands in front of the screen and moves, the ballerina imitates the movement with an elegant ballet step. In this way, everyone can be part of the Dutch National Opera and Ballettransform into the Netherlands’ newest concert venues. The concert is visible on Ocean’s screen and the performance can be listened to by everyone with earphones via the QMusic app.
Stichting Sina
“Together is not alone”
By Higuita
Passers-by get an insight into harrowing housing situations in Amsterdam. To combat this poverty problem, they are invited to ‘live’ to furnish a children’s room. With every donation, the room improves.
PAX
“The Donation Dove”
By Dawn
Passers-by are invited to leave a message of peace along with a donation. For each donation, a new dove appears on the screen and flies out into the world to spread peace, using Ocean’s DeepScreen technology
