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September 5th, 2024
Digital screens and totems in Stadshart Amstelveen, Ocean Outdoor enhances consumer experience
Ocean Outdoor is proud to announce that it has won the tender to operate digital out-of-home media in Stadshart Amstelveen. From March 2025, the shopping area will be enriched with seven large-format digital screens and 16 digital totems. Ocean thereby intensifies its successful partnership with Unibail-Rodamco-Westfield Netherlands, which started operating the digital proposition at Westfield Mall of The Netherlands in Leidschendam in 2019. The current expansion fits perfectly with Ocean’s strategy to provide high-quality, digital outdoor advertising in environments that attract people and surprise them with immersive brand experiences.
Stadshart Amstelveen is the shopping area for the Amstelveen region and surrounding areas. To meet the changing needs of consumers and retailers, URW recently started redeveloping the area. The shopping area will be renovated and extended in phases, while at the same time the public areas will be made greener and more attractive. The installation of Ocean Outdoor’s screens within the shopping centre in combination with these developments will therefore enrich consumers’ shopping experience.
Xavier Tilman, CEO Ocean Outdoor:
‘Our goal is to make Stadshart Amstelveen a leading location within Out of Home (OOH) media. With this digital transformation, we offer advertisers a unique platform to reach their target audiences both locally and nationally. Stadshart Amstelveen will not just be a shopping destination, but a place where brands and consumers are connected in a meaningful way.’
Eduard Helwig, URW’s General Manager Stadshart Amstelveen:
‘With the redevelopment we are rolling out in Stadshart Amstelveen, we continue to work towards a future-proof shopping area. The introduction of these innovative digital screens and totems in collaboration with a leading party like Ocean fits seamlessly with our ambitions for creating unique shopping experiences in a place where people come together and want to be inspired.’
Ocean Outdoor remains committed to enhancing urban spaces by bringing technology and creativity together, this expansion in Stadshart Amstelveen is the perfect example.
For more information about this partnership, contact: marketing@oceanoutdoor.nl