Gold Prize

Zeta / Di Luca Di Luca
“Stoccolma 1961”

By Hummingbirds

A digital advertising screen becomes a window back to the 1960s, when Zeta and its founder, Fernando Di Luca, arrived in Sweden.
Through the screen, passersby see the same location, but as it might have looked when Fernando first arrived.
Cars, people, clothing, and the urban landscape transform into versions true to the era. The result is a living journey through time in the midst of the modern city—a historical narrative made possible only by the digital outdoor display.

See campaign video: STOCCOLMA 1961

Gold Prize

Rädda Barnen 
“Snabb mat som hjälper”

By BBDO Nordics

Rädda Barnen gives fast food a new meaning. On Ocean Outdoors’ touch screens people can order life-saving aid in the form of food, clean water and other emergency service supplies for children in need. The emergency aid is packaged as menus and side dishes, just like at a fast food restaurant. The visitor places their order and pays the donation directly via Swish.

See campaign video: SNABB MAT SOM HJÄLPER

Gold Prize

Elgiganten 
“Tusen juleljus för BRIS”

By First Lady Agency

A thousand Christmas lights are being lit, and thousands of children are calling Bris. Many children do not look forward to the Christmas break. But when schools close, Bris stays open.

On the first day of christmas holidays—December 18—we are opening a pop-up Bris center right in the middle of the Mall of Scandinavia: a free space for anyone under 18 to land, hang out, and meet Bris. Here, young people can meet Bris representatives and counselors, do crafts, and watch guest artists perform “Nu tändas tusen juleljus”.

Visitors can light a virtual candle for someone in need—and watch their light travel from the pop-up up to the HALO screens. The more candles lit, the brighter the entire space shines, while the Bris helpline number—116 111—appears all around them. We are transforming the space into a manifestation of an important message: That there is always someone listening when school closes.

See campaign video: TUSEN JULELJUS FÖR BRIS

Gold Prize

Jernhusen 
“Väntad”

By Vendela Norell & David Nilsson Struck, Berghs School of Communication

“Väntad” transforms a sad farewell into something to look forward to, as visitors send a hand-drawn flower with a personal message to a traveling loved one, to be collected at their final destination. Once sent, the flower floats across public digital screens; only the recipient can view the private message upon collecting it. In this way, Jernhusen becomes part of a loving gesture and a cherished memory. The spread of love is visualized through the flowers circulating in the distinctive colors of each respective city.

See campaign video: VÄNTAD