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Adidas Billboard Run
Adidas
‘The Billboard Run’ transforms the Ocean Outdoor city screens into dynamic checkpoints for a unique urban race experience. The campaign aimed to inspire and challenge runners to explore new routes and push their limits.
Participants could connect their smartphones to one of four starting billboards located strategically in the Vasastan, Solna, Södermalm, and Östermalm districts. Real-time updates via the connected app tracked each runner’s progress, with results displayed at the finish line billboard in the T-Centralen metro station.
This original DCC idea is a perfect example of Integrated Out Home, connecting DOOH, mobile and digital and giving the participants a rewarding physical experience delivered by adidas.
- Territory Sweden
- Agency Accenture Song
- Date April 2024
- Category Sports
- Environment City, Stockholm
- Format Creative Solutions, DCC
- Objective Consumer Activation, Creative Solutions
The ’Adidas Billboard Run’ was awarded silver in the 2023 Digital Creative Sweden and has since gone on to be awarded a bronze in Eurobest, a shortlist for best ad technology in the IAB Mixx Awards Sweden, 4 category finalist shortlists in The One Show. The podium finish in the OBIE Awards is the most recent accolade.
“For us, it’s essential to engage with and support local running communities. ‘The Billboard Run’ allows us to integrate seamlessly into their culture while motivating runners in their daily routines.”
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