This digital advertising mast is located along the A1 near Amersfoort, a city

of over 150,000 inhabitants, and overlooks the Hoevelaken A1/A28 junction and the Ikea. The advertising mast has a digital billboard facing Hoevelaken. The A1 runs from Amsterdam via ‘t Gooi, Amersfoort, Apeldoorn and Deventer to Oldenzaal, near the Dutch-German border. The A1 is 157 km long and is in the traffic jam top 10. The service area of this advertising mast – based on TomTom data – extends from Leiden via Amsterdam to Arnhem, Zwolle and Enschede.