This advertising mast is located along the A7/N7 near Groningen, the seventh largest city in the Netherlands with a population of over 200,000, and overlooks the Europaplein A7/N46 junction. The mast has two conventional billboards; one facing Heerenveen and one facing the German border. The A7/N7 runs from Zaanstad via Hoorn, the Afsluitdijk, Heerenveen and Groningen to Nieuweschans near the German border. The A7/N7 is the longest national motorway in the Netherlands and is 241 km long. The service area of this advertising mast – based on TomTom data – covers the head of Drenthe, the east of Friesland and the entire province of Groningen.