October 2023 saw the launch of  Vodafone Business’ new cross-media campagin “just works”. The campaign creatively highlights the possibilities with the Vodafone business network.

the CAMPAIGN

The work safely everywhere Special Build was the start of the campaign. The Special Build was later translated to a DOOH campaign and during the period of the Special Build being live it was supported with an online campagin. To expand the campaign even further, the mast with Special Build was climbed by influencer and businessman Ron Simpson, who did several meetings on top of the mast with his laptop and documenting those moments. 

The climb and activation were shared on Social Media by influencer Ron Simpson himself, and the footage of the climb was made into a short 6′ clip to be broadcast on Ocean Outdoor’s digital screens.

OutcomeS

• The campaign achieved the highest campaign recognition of Vodafone Business ever at 69%.

• The influencer campaign had a reach of 1.3 million and generated 2.3 million impressions.

• The campaign message had 86% recognition and 88% brand linkage