In 2020, Youfone together with Ocean and MetrixLab conducted a new research to understand how (D)OOH is helping Youfone to drive brand performance.
The goal of the research was to test if:
- Outdoor ads could contribute significantly on aided awareness
- Scores of OOH assets on brand fit and brand differentiation (never seen and remarkability) would be in top 30% of the benchmark
The Youfone summer campaign is part of Youfone’s continuous media strategy that has been running throughout 2020. Ruben Nicolai plays an important role in the campaign, but with a new look and feel. During the summer, the campaign focused on both Sim Only and home subscriptions and was supported with cross media deployment.
The complete campaign consisted out of a 15’ TVC, 5’ radio spot, 15’ OLV asset and digital and analog OOH assets.
- Territory The Netherlands
- Date September 2020
- Format Experiential, Special Build
- Objective Cross-media campaign
