On 8 October, we will announce the winners during a spectacular awards show at the Nxt Museum in Amsterdam.

Once again this year, big names from the creative industry have agreed to take part in the Digital Creative Competition.

This annual competition takes place in the Netherlands, the United Kingdom, Scandinavia and Germany, and challenges creatives to come up with ideas that explore and push the boundaries of Digital Out of Home.

One of the winners of the 2025 Dutch edition was the agency Higuita. It won gold with an interactive concept for ‘Raketje’ by The Magnum Ice Cream Company. Winners not only receive media exposure on Ocean Outdoor’s screens but are also automatically entered into the running for prizes in the international competition. Previous participants in the DCC have even gone on to see their ideas recognised at the Cannes Lions.

This year’s programme consists of two parts. We’ll start with a panel discussion on the role and value of human creativity at a time when AI is having an ever-greater influence on the creative process.

Meet our panel members:

Remy Kurpershoek, Chief Creative Officer and Managing Director at Publicis Creative
Pablo van den Berg, founder of Trojan Monkeys

This will be followed by the awards ceremony, presented by Eva de Mol. The jury assessing the submitted concepts comprises a broad cross-section of creatives, media professionals, innovators and advertisers.

This is the jury for the DCC 2026:

Maira Evers, founder and Managing Director of Gardeners
Rick Vriesema, Business Development Director at Talon
Yasmine Abdelkaui, Strategy & Development at WPP Media Nederland
Wesley ter Haar, co-CEO and Chief AI Officer of Monks
Susanne van Nierop, Editor-in-chief of Adformatie
Anne Stokvis, Creative Director and partner at N=5
Eva Vermeulen, Manager Marketing & Design at HEMA
Milou van Mastrigt, Head of Marketing Media & Activation Benelux at The Magnum Ice Cream Company
Auke van Rossum, Creative Director at Trojan Monkeys