The advertising mast is located along the A1 near Amersfoort, a city of over 150,000 inhabitants, and overlooks the Hoevelaken A1/A28 interchange and the Ikea. The advertising mast has two conventional billboards; one facing Apeldoorn and one facing Hilversum. The A1 runs from Amsterdam via ‘t Gooi, Amersfoort, Apeldoorn and Deventer to Oldenzaal, near the Dutch-German border. The A1 is 157 km long and is in the traffic jam top 10. The service area of this advertising mast – based on TomTom data – stretches from Leiden via Amsterdam to Arnhem, Zwolle and Enschede. The A1 is in the traffic jam Top 10.