Looks like you’re on the Danish site. Choose another location to see content specific to your location
Giorgio Armani bragte fortællingen om Sì Passione EDP Intense gennem effektfulde mall dominations
Giorgio Armani ønskede at tilføre passion til julen ved at bringe den ikoniske røde farve fra Sì Passione til live. Med sit statement “what makes your heart beat?” skulle fortællingen om Sì Passione vækkes til live og skabe et uforglemmeligt indtryk hos de besøgende i den magiske juletid.
Med en gennemgribende overtagelse af analoge medier og digital kampagne i to af Danmarks mest besøgte shoppingcentre skabte Giorgio Armani en markant takeover-fornemmelse, der gjorde det umuligt for de besøgende at overse kampagnen under deres juleshopping.
Mall Domination kampagnen for Giorgio Armani demonstrerer den stærke effekt af Integrated Out of Home.
- Category Beauty, Fragrances
- Format Creative Media, DOOH, Multi-Format
- Objective Impact
- Agency Wavemaker
“Ocean Outdoor infused passion into the holidays, bringing our story for Sì Passione EDP Intense to life through impactful outdoor placements.
Their exceptional execution truly exemplified The Art of Outdoor, making our presence in the Nordics unforgettable. Thank you for another great collaboration and for making hearts beat in the Nordics during this magical season“