Best Coke Ever? The Giant Vending Machine - Ocean Outdoor

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Teknologidrevne løsninger som transformerer din kampagne til engagerende oplevelser

Ocean DeepScreen
En ny dimension i DOOH.

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Ocean DeepScreen Alive
Løft DeepSreen til næste niveau. Bring interaktivitet i realtid til 3D content.

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Ocean Projections
Supersized impact i hjertet af København.

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Ocean Brand Experience
Engager og forbind publikum med dit brand.

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Forbind publikum med streaming i realtid.

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Ocean Mixed Reality
Forbind den fysiske og digitale verden.

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Ocean Mobile Augmented Reality
Sæt liv i storskærmen ved brug af de seneste smartphone-innovationer: Mobile Augmented Reality

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Ocean Murals
Sæt liv i storskærmen ved brug af de seneste smartphone-innovationer: Mobile Augmented Reality.

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Ocean Presents (fanzone)
Placer dit brand i centrum.

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Ocean React (live data and feeds)
Reaktioner i realtid.

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Specialbyggede løsninger der skiller sig ud.

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Ocean Takeover
Skab ultimativ impact.

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Interager med dit publikum i realtid.

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Coca-Cola inviterede forbrugerne til personligt at teste, om Coca-Cola Zero Sugar fortjener titlen som den bedste Cola nogensinde / ‘Best Coke Ever?’

Kampagneinfo

Coca-Cola udnyttede vores integrerede Digital out of Home-evner til at sømløst kombinere fysiske og digitale oplevelser.

Ved at integrere DeepScreen-content med en kæmpe specialbygget salgsautomat i et shoppingcenter i København.

Under hashtagget #TakeATaste modtog forbrugerne mere end blot en gratis smagsprøve, der kom ud fra vores DeepScreen; de blev også opfordret til at downloade Coke-appen og afgive deres stemme om, hvorvidt det var den “Best Coke Ever?”. Den interaktive oplevelse kulminerede i en fejring af positive stemmeresultater, der blev vist i realtid på skærmen, så alle kunne følge med i resultaterne.

Denne eksekvering illustrerer, hvordan Coca-Cola succesfuldt inkorporerede DeepScreen, smagsprøveoplevelse, aktiv afstemning og brug af Coke-appen, og skabte en engagerende og mindeværdig oplevelse for forbrugerne.

Territory Denmark
Date October 2023
Category Drink
Environment Shopping Centre
Format DeepScreen, Sampling, Special Build
Objective Increase Engagement
Agency Wavemaker / WPP / Group M / Moving Images

Coca Cola Zero 3 copy

Coca-Cola Zero 2

Outcome

+43% downloads increased vs. target
+64% registrations increased vs. Weekly trend
87% voted #YES
Guldvinder: International category i OAAA’s 2024 OBIE Awards
1. plads: Digital Creative Award i World Out of Home Organization’s WOO Awards

cola

Lignende Ocean Outcomes

Multi Tabs_07 - Kopi

Multi-tabs (Haleon)

Multi-tabs – “multi-impact”

October 22, 2024

Health Vitamins

polestar- Bruuns galleri-WEB format (9)

Polestar

Polestar 2 – Shoppingcenter Turné

April 15, 2024

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Klar til at løfte din kampagne til nye højder?

The location is available as part of a network, please see below for details.

Please contact us on sales@oceanoutdoor.dk to find out more.

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