February 24th, 2023
AI concept with light effects on Eurojackpot Spectacular

Danske Spil (Danish Lottery) executed a creative OOH campaign that shows innovative use of light effects on an AI inspired layout.

Ocean Labs, in collaboration with Danske Spil, created an innovative outdoor campaign for the lottery brand Eurojackpot. Using customised lights on the centrally located spectacular, an unmissable effect is added to an traditional OOH campaign.

It is one of the first big campaigns in Denmark using AI for visual content. A Midjourney dreaming expression suited the campaign message – “Imagine waking up to Ocean View”. Artificial Intelligence was used to show an imaginable future, that one could dream of if they entered and won the lottery.

In order to maximise the spectaculars visibility, adding special light effects were able to light up Nørreport Station during the darker winter month.

Ocean Networks

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