The advertising industry is mobilising in response to the climate emergency. The Ad Net Zero initiative represents an industry-wide collaboration to curb emissions from advertising industry’s operations: including the ad production process, media planning and buying. This is delivered as part of a partnership between the Advertising Association, IBSA and the Institute of Practitioners in Advertising (IPA).

Their ‘Ad Net Zero’ report launched November 2020 calculated the operational emissions of the advertising industry to be 84,000 tonnes of carbon dioxide equivalent and outlined a 5-step plan for organisations to reduce emissions.

Over 80 companies spanning brands, agencies, media owners, tech platforms and trade bodies have signed up to the Ad Net Zero initiative. As of December 2021, Ocean Outdoor are proud supporters of the Ad Net Zero group in order to help combat climate change within the industry and create a more sustainable future.

Visit adassoc.org.uk for more information.

Ad net Zero purposes action on five fronts:

• Advertising businesses’ own operations
• Advertising production
• Media buying and planning
• Awards and events
• Using advertising’s positive influence to promote more sustainable behaviour