October 17th, 2025
Creativity and innovation take centre stage at the annual Digital Creative Competition
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Amsterdam, 16 October 2025 – Ocean Outdoor is proud to announce the winners of the Ocean Outdoor Digital Creative Competition 2025. The Digital Creative Competition was established to stimulate creativity and innovation in outdoor advertising, and this year we once again received a large number of entries. The winners of the DCC win media value to use on Ocean screens to turn their ideas into reality.
The following winners were announced during the festive award show at the Loft in Amsterdam:
In the Commercial category:
- Raket for Magnum Ice Cream Company created by Higuita – Winner of €500,000 in media value
- Keep your lights on for ANWB by Fitzroy – Winner of €250,000 in media value
- Ben je zeker van een meter for Gamma by Gardeners – Winner of €100,000 in media value
In the Non-Profit category:
- Sensitive content for Unicef created by Higuita
- Guardian Drones for Wij Eisen de Nacht created by Fitzroy
- Solidaridad for Solidaridad created by Kumpany
The first prize winners will go on to the Grand Prix, where they will have the chance to showcase their award-winning campaigns on the top Ocean screens in other countries. This year is another special one because, for the first time, all Ocean Outdoor countries are organising their award shows simultaneously, further strengthening international collaboration and the platform for creative innovation.
The Ocean Outdoor Digital Creative Competition is the place where creativity, innovation and collaboration come together. We congratulate the winners and look forward to working with them to turn their ideas into real campaigns on our network!
