For more than a decade we have been at the forefront of developing shopping malls into attractive advertising environments for aspiring brands. Dedicated to set the stage for creativity, entertainment and audience connectivity. We know that the popularity of malls is driven by a complex blend of social, economic, psychological, and cultural factors.

These environments are unique. The shopping mall offers a rich palette of things to do and they are frequented for a multitude of reasons. In our 2022 Nordic Mall Index, 33% of the respondents stated that they visit a shopping mall to spend time with friends. 44% state that they spend more than two hours per visit. These are just two findings that show how deeply intertwined with human needs for social interaction, lifestyle conveniences, and entertainment experiences these environments are.

Shopping malls are uniquely set to engage both through brand building and sales activation advertising.

Turning Spaces into Places

When we talk about Turning Spaces into Places we aim at bringing together brands and audiences through a deep understanding of our environments. This is especially true when it comes to shopping malls.

They are constantly evolving beyond their original purpose.

Gone are the days of being merely shopping centers. Now they are multi-functional spaces that cater to various human needs and lifestyles. We have built a deep understanding of how malls provide social connectivity, convenience, and entertainment, while adapting to digital advancements and consumer behavior shifts. This combination makes them resilient, though they are evolving to remain relevant in the digital age.

Our mall locations can be effectively weaved into to the fabric of brand storytelling.

Together with us you can build world class advertising experiences. The stuff that stands the test of time. Like shopping malls’ central position in everyday life.

It is about creating multi-sensory brand experiences that leap out of places and into memories. We call it The Art of Outdoor®.

The Matter of Malls tells the story of one of the most frequented and enjoyable everyday environments for people and we hope to provide you with creative inspiration, insights and data from which we can jointly deliver creatively effective advertising for large qualitative audiences across the Nordics.

Regardless if it is a national reach campaign or a creative execution at one of our mall ICONS.

The Matter of Malls is about the matter of connecting with audiences.

Sincerely,

Jesper Albansson

Chief Marketing Officer

Ocean Outdoor Nordics