The advertising mast is located along the A10 motorway near Amsterdam at the Amstel A10/A2 junction and takes its name from there. The advertising mast has three billboards; one facing Amsterdam city centre (from the A2), one facing the A1/Amersfoort and one facing Schiphol/The Hague. The A10 is 32 km long and one of the busiest roads in the Netherlands. From Diemen, the A10 runs in a circle around Amsterdam; the Amsterdam Ring Road. All traffic from the south enters Amsterdam via the A2 past this advertising mast.

 

The service area of this advertising mast – based on TomTom data – extends from The Hague, Haarlem and Alkmaar via Amsterdam to Utrecht, Amersfoort and Almere.