Ocean Partnerships

The best of sponsored content. Unrivalled amplification

Our event and content partnerships hub is dedicated to finding and maximising authentic opportunities for rights holders, brand sponsors and broadcast partners. Whether that be the amplification of a major event – from sport to fashion – or a longer-term partnership strategy, our team has the skillset, experience and tenacity to make it happen.

We help rights holders bring their major events to life, for local audiences and the masses. We extend linear broadcast content and memorable moments across our premium screens and iconic destinations, in conjunction with our landlord partners.

We enable brand sponsors to extend their existing rights into an OOH environment, driving further awareness of their wider campaign. In turn, this can prime audiences for further complimentary activations.

Amble opportunities for all sides

London Fashion Week, Battersea, March-25-7

On-screen commercial sponsorship of games, events and highlights

Sponsorship packages across multiple event moments in key categories, such as women’s sport

One-of-a-kind fan zone experiences in major city centres with athlete appearances

Showcasing unique content such as athlete medal moments

Social Media and DOOH_Jan26 Extract2.001

Broader social media amplification and co-branding

Joint research initiatives

Why Out of Home and sponsorship content?

DOOH delivers mass reach, complimenting TV and SVOD broadcasting events in a brand safe environment.

Our research shows – vs a standard OOH ad:

Toyota Special Olympics, NorthernTotem, Jun '23 1

5x greater engagement when an OOH ad appears immediately after event / competition content

Ocean Wimbledon Experience The Stoop London

9x greater engagement when the brand ad and partnership content are viewed live (eg at a fan zone)

_{Source: COG Neuroscience research study, July 2019}

Our credibility is in our experience

We’ve partnered with Team GB since 2015, Special Olympics GB since 2021, ParalympicsGB (2022) and UK Deaf Sport (2024). We are the only brand to partner with all four organisations at once, which is a key element of our wider Level Playing Field campaign.

Our long-term rights holder partnerships also include to-date: 10 years with the British Fashion Council and 8 years with the All England Lawn Tennis Club, featuring Wimbledon highlights and fan zones from the likes of Westfield London and Battersea Power Station.