A packed Johan Cruijff ArenA. That’s how many people pass through Amsterdam’s Kalverstraat every day. Amidst the countless shop windows and storefronts, near Hotel De L’Europe and Muntplein, you’ll find the entrance to the impressive Kalvertoren. And there, clearly visible to all shoppers on the shopping street, hangs an equally impressive digital screen measuring a whopping 19m².

The Kalverstraat runs alongside Rokin and stretches from Dam Square to De Munt. It’s the first street that comes to mind when you think of Amsterdam, and a dream location for advertising. City slackers and out-of-towners, as well as tourists, expats, and business professionals, flock here in large numbers every day. Choose the Kalverstraat for your campaign and you’ll reach the entire world.