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The Ziggo Dome is proud to announce a partnership with Ocean Outdoor, market leader in digital out-of-home media. Over the next years, Ocean Outdoor will be the exclusive media operator of the Ziggo Dome’s 360-degree LED façade. In addition, campaigns will be rolled out on the screen above the Ziggo Dome’s entrance. With this collaboration, Ocean Outdoor adds a new gem to itsprestigious “Icons” collection, which also includes world-famous venues such as London’s Piccadilly Circus.
The collaboration with the Ziggo Dome highlights Ocean Outdoor’s commitment to creating high-impact digital experiences at leading venues. The Ziggo Dome, opened in 2012, has since become a fixture in the international live entertainment world. Every year, the venue receives well over a million visitors for concerts by artists such as Adele, Billie Eilish, U2 and Barbara Streisand. The striking LED façade is an unmistakable part of the Amsterdam street scene and offers brands a unique platform with an enormous reach.
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Ocean Outdoor and the Ziggo Dome have the joint ambition to make the most of digital possibilities. From Ocean Labs, the creative and innovative arm of Ocean Outdoor, additional applications are therefore being investigated. These include the deployment of Ocean Outdoor’s DeepScreen® technology, which enables spectacular 3D effects on the 360-degree LED façade. It is also exploring how Mobile Augmented Reality (MAR) can be deployed on the screen at the front of the building to make campaigns more interactive and immersive.
Birgitte de Winter, Director of Commercial Affairs, Ziggo Dome: “The Ziggo Dome is not only known for legendary concerts, but also for the continuous search for innovation and experience, including on our 360-degree LED façade. In Ocean Outdoor, we have found a partner who understands and reinforces this ambition. Together, we lift the visibility of the Ziggo Dome and our partners to a new level, with innovative technologies that bypass traditional media.”
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