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2025 has not yet started, but SAIL Amsterdam and Ocean Outdoor announce their partnership for the run-up to and during the 10th edition of SAIL Amsterdam.
This year is extra special, not only does SAIL Amsterdam celebrate its 50th anniversary, the city of Amsterdam is celebrating its 750th anniversary. Through the screens of Ocean Outdoor, SAIL Amsterdam will be brought to the public.
Casper Schins, Head of Marketing SAIL Amsterdam
‘After ten years, the impressive Tall Ships from all corners of the world are coming to Amsterdam again. Five days of one big festival for everyone, connecting young and old from all cultures. Next year, we will also celebrate a triple anniversary: 750 years of Amsterdam, 50 years of SAIL and the 10th edition of the largest freely accessible event in the Netherlands. It promises to be the most spectacular SAIL ever! Together with Ocean Outdoor, we want everyone, young and old, to know that SAIL is coming again. We are therefore delighted that Ocean Outdoor, as SAIL’s contributing partner in the run-up to 20 to 24 August 2025, will make SAIL visible on its digital screens, unmissable throughout the Netherlands!’
Jorinde Hehanussa, Manager Partnerships & CSR Ocean Outdoor
‘As an Amsterdam-based company, we are proud to make the anniversary edition of SAIL 2025 known throughout the Netherlands after 10 long years. As a contributing partner, we will ensure broad visibility through our nationwide Digital Out Of Home network, ensuring SAIL will be seen by everyone.
This partnership fits seamlessly with our aim to support the culture sector. Out of Home is more than just commercial campaigns; it offers broad opportunities, from arts and culture to sports.’
Throughout the year, various campaigns will run from SAIL Amsterdam on Ocean Outdoor’s screens. In addition, SAIL Amsterdam will be broadcast on various screens around the country via a live stream. The first campaign will start on 26 August.