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The Iconic
@Field’s
The largest full-motion advertising screen in Copenhagen
Covering the corner of the elevator tower in Field’s, The Iconic @ Field’s boasts dimensions akin to an average two-bedroom apartment in Copenhagen, making your campaign impossible to overlook.Field’s stands out as a top destination for global retailers like JD Sports, Zara and Lindex, positioning it as a first choice for shopping and leisure. Placing your brand on The Iconic @ Field’s ensures you shine towards a broad audience, spanning families, students, and both young and established professionals.
Primary target group 1
Families with children
Source: Field’s, Steen & Strøm
Primary target group 2
Young professionals & Student (20-35 years)
Source: Field’s, Steen & Strøm
Secondary target group
People that live and work in Ørestad
Source: Field’s, Steen & Strøm
60/40
Women/ Men
Source: Field’s, Steen & Strøm
9.2 million
Yearly visitors
Source: Field’s, Steen & Strøm
The Location
Field’s er en shopping- og fritidsdestination, der tiltrækker førende detailhandelsmærker. Field’s befinder sig i et område, der gennemgår betydelig udvikling og er omgivet af kontorer, hoteller og en af Skandinaviens største konferencecentre, Bella Center Copenhagen. Field’s ligger også ved siden af den multifunktionelle arena, Royal Arena, som har huset store sports- og musikbegivenheder som Madonna og Ishockey-VM, hvilket sikrer et højt antal besøgende til centret hvert år.
Creative Solutions
facilitated by Ocean Labs
Illumination
Using projection or LED customisations you can light up the cityscape and create the ultimate wow factor. Capturing attention from the audience on CPH City Hall around the clock.
Special Builds
An oversized Pepsi can, antlers breaking the format, or a cliff diver simulating jumping off a diving board. Special builds made possible with Ocean Labs. Together we can bring your brand to life and capture attention with 2D and 3D elements.
Mural
Let the Icon @ CPH City Hall be your art canvas. Transform the urban landscape with standout artwork, attracting attention from live audiences.
Ocean Labs
The key to keeping up with and leveraging the benefits of today’s D/OOH is to make the creative accessible. It is the Art of the possible. Ocean Labs leads the way in creative facilitation by combining scale, effectiveness, and reach with multiple integrated technologies, evolving the medium to make it more relevant to today’s audiences. We excel in leveraging technology, innovation, and emotional triggering to push the boundaries of OOH.
Contact us to learn more:
