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DeepScreen®
Research
The Matter of Malls reveal unique
DeepScreen® research findings in malls
As part of Danmarks Idrætsforbund marketing campaign for Team Denmark and the athletes’ participation in the Paris Olympics, Publicis Denmark conducted a study that looked at DOOH and DeepScreen® effectiveness. This is the first time DeepScreen® in the shopping mall environment has been studied and the results are quite spectacular.
Here is a sneak peak at a couple of key findings.
- Both shopping mall DOOH ad formats exhibit high ad liking
- Shopping mall DOOH ads had higher ad recall than other OOH media used in the campaign
- Out of all media used in the campaign, DeepScreen® reaches ad liking index 175 which is the highest of all
