Looks like you’re on the Finnish site. Choose another location to see content specific to your location
SOL de Janeiro
Ocean Outcomes
Integrated Out of Home:
Mall takeover
Ocean Outdoor Sweden and Ocean Labs Sweden built a unique Integrated Out of Home campaign for beauty brand Sol De Janeiro. The campaign that also included a selection of Ocean’s Stockholm ICONS redecorated the largest shopping mall in Scandinavia, creating an unmissable advertising experience with a Halo crescendo.
The mall takeover featured:
-Escalator brand wrapping
-Centerpiece branding
-Wall wrap
-Full DOOH & analog takeover of The Halo
As part of the Sol De Janeiro take over campaign at Mall of Scandinavia, Ocean Outdoor Nordics, commissioned an independent research company to perform a qualitative study on the DOOH impact campaign effectiveness.
Mechanics
Personal interviews during 2 days at Mall Of Scandinavia with a total of 156 people interviewed.
Age groups
15-29 58%
30-44 27%
45-59 10%
60+ 4%
Key findings
Time on location
50% of the respondents spent more than one hour on location
26% of the respondents spent two or more hours on location
Travel to and from destination
45% by car
45% public transport
10% walking
Observation
83% saw “the Halo” DOOH ad installation
82% got a positive impression of the brand
65% describes “the Halo” as a standout advertising format
76% stated the take over campaign made the biggest impression
20% used mobile search for the brand as a consequence of the advertising
20% searched for the brand in the shopping mall as a consequence of the advertising
