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“See the human behind the customer”
Ocean x Mosaic ™
Mosaic™ is the world’s leading data-driven consumer classification, providing a clear picture of your customers at the household level.
The segmentation method describes interests, values, purchasing power and habits, finances, family situation, housing type, education level, and channel preferences, both within the existing customer base and in the broader market.
An Out Of Home stepping stone
Ocean Outdoor Nordics is the only Out Of Home company to continuously apply, worked with and finetune use of Mosaic™ profiles in the mall environment. We have done so for close to a decade. This is because we know how the data provides a solid stepping stone for helping brands and agencies build deep understanding of both psychographic and demographic drivers both on local, regional and national level.
Mosaic™ enables you to see the person “behind the customer” and understand their various needs and motivations. The consumer classification is country-specific and available in all Nordic countries as well as in over 30 countries globally.
Mosaic™️ Lifestyles
The Mosaic™ lifestyles provide you with a nuanced and comprehensive picture of your customers’ choices, preferences, and habits, offering a unique foundation for developing products, communication, and offerings.
Do they live in the countryside or the city? In a rental or owned apartment? Are they single or cohabiting? Are there children in the household? Are organic products important, or is price the deciding factor? What is their education level? What is their financial situation? Are they quick to embrace new things, or are they more tradition-bound? Which media channels are they most receptive to communication in? What do they engage in during their free time, and so on?
