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The Matter of Malls
For more than a decade we have been at the forefront of developing shopping malls into attractive advertising environments for aspiring brands. We know that the popularity of malls is driven by a complex blend of social, economic, psychological, and cultural factors. The Matter of Malls is your insights and inspiration destination when planning and ideating creatively and building media plans.
The Matter of Malls – A pivotal place
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Spaces into Places TM
When we talk about Turning Spaces into Places we aim at bringing together brands and audiences through a deep understanding of our environments. For more than a decade we have been at the forefront of developing shopping malls into attractive advertising environments for aspiring brands. We know that the popularity of malls is driven by a complex blend of social, economic, psychological, and cultural factors.
They are constantly evolving beyond their original purpose as mere retail spaces.
Today they are multi-functional spaces that cater to various human needs and lifestyles. Malls provide social connectivity, convenience, and entertainment, while adapting to digital advancements and consumer behavior shifts. This combination makes them resilient, though they are evolving to remain relevant in the digital age.
As an advertising business we aim to offer world class advertising experiences. The stuff that stands the test of time. Like shopping malls’ central position in everyday life.
It is about creating multi-sensory brand experiences that leap out of places and into memories.
We call it The Art of Outdoor®.