Looks like you’re on the Finnish site. Choose another location to see content specific to your location
Intersport
Ocean Outcomes
Brand:
Intersport
Media network:
Ocean Outdoor’s The Fusion Malls
Intersport cooperated with Ocean Outdoor Sweden to set up a dynamic DOOH campaign aimed at driving store footfall and product conversion of selected categories. Using dynamic triggers (weather data) Ocean delivered real time DOOH mall display of products that matched the weather conditions.
Goals
Increase in-store conversions in outdoor textiles. The goal is to drive traffic to our stores and boost conversions in outdoor textiles.
Method
Using dynamic DOOH in store-proximate shopping mall environments to dynamically link products based on weather conditions.
Effect
The campaign was evaluated based on store conversions and sales of promoted products.
Traffic
The brand measured an increase in footfall compared to the average in 4 out of 9 selected stores.
Sales
The brand measured increased sales in 6 out of 9 selected stores for outdoor textiles.
Brand & message metric measurement
High results for brand identification and action. The message was easy to understand and conveyed a positive image of the brand.
