DeepScreen
Research
The Matter of Malls reveal unique
DeepScreen research findings in malls
As part of Danmarks Idrætsforbund marketing campaign for Team Denmark and the athletes’ participation in the Paris Olympics, Publicis Denmark conducted a study that looked at DOOH and DeepScreen effectiveness. This is the first time DeepScreen in the shopping mall environment has been studied and the results are quite spectacular.
Here is a sneak peak at a couple of key findings.
- Both shopping mall DOOH ad formats exhibit high ad liking
- Shopping mall DOOH ads had higher ad recall than other OOH media used in the campaign
- Out of all media used in the campaign, DeepScreen reaches ad liking index 175 which is the highest of all
