Ocean Outdoor has further expanded The Loop with digital totems in the shopping area Plein ’40–’45 in Amsterdam West. A total of seven new digital displays have been installed throughout the shopping center, all positioned perpendicular to the walking direction for optimal reach, validated by BRO.

They combine perfectly with The Loop@Stadshart Amstelveen and The Loop@Hoofddorp Vier Meren, or can be part of a broader campaign alongside large city screens elsewhere in Amsterdam — for example, at Leidseplein or in the Kalverpassage.