The advertising mast is located along the A32 near Heerenveen and overlooks the Heerenveen A7/A32 interchange and the Thialf skating rink. The advertising mast has two conventional billboards; one billboard facing Heerenveen and one billboard facing Leeuwarden. The A7/N7 runs from Zaanstad via Hoorn, the Afsluitdijk, Heerenveen and Groningen to Nieuweschans near the German border. The A7/N7 is the longest national highway in the Netherlands and is 241 km long. The service area of this advertising mast – based on TomTom data – extends from the head of North Holland, Flevoland and Zwolle to Friesland and Groningen.