Concert hall and events venue AFAS Live, formerly Heineken Music Hall, is located on ArenA Boulevard and is within walking distance of Amsterdam Bijlmer ArenA station. AFAS Live is known for having the best acoustics in Europe and has therefore welcomed many well-known artists. Above the entrance to AFAS Live are three large round digital screens of 12 m², totalling 36 m². Their appearance and good sightlines make them stand out from Arena Boulevard. The ArenA Boulevard is the promenade between Bijlmer ArenA station and the office area of Amsterdam Zuidoost. It is also the location of the Johan Cruijff ArenA and the passageway to the Ziggo Dome. Both locations regularly host major events. There are also large retail chains such as the Decathlon and the MediaMarkt. All this ensures a large and varied audience on Arena Boulevard; from commuters to event visitors and from shoppers to football fans. Every week, an average of 450,000 visitors and passers-by will be able to see your campaign here. Thanks in part to the large crowd and the huge range of events, this is the ideal place to create a large reach.